Madeleine is a seasoned marketing professional with 15 years experience. She has worked with major corporations, such as ADP and PG&E. as well as with smaller companies worldwide. She also loves to have fun, and enjoys helping her clients grow their business.

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Key Qualifications

  • 15 years experience in marketing communications, sales and web/print production, particularly with B2B high-tech,
    software and service industries.
  • Solid strategic planning, project management and writing/editing skills.
  • Working knowledge of HTML, SEO, Dreamweaver, Illustrator,
    Quark XPress, Photoshop and other applications for both
    PC and Macintosh.

Professional Accomplishments

  • Madeleine started her career in 1989 with PG&E as an account representative, promoting energy-efficiency solutions to small businesses and community organizations.

  • In 1995, she became the Senior Marketing Communications Specialist for the Electric Power Research Institute (EPRI), where she streamlined the training program for EPRI's service programs and managed communications to utility clients throughout the world.

  • In 1997, Madeleine worked for Catalytica Energy Systems as their Marketing Communications Manager to develop strategic messaging and communications for a new technology for removing NOx (an environmental pollutant) from gas turbine emissions.

  • As the Marketing Programs Manager and Webmaster for ADP in 1999, she focused her expertise on supporting both ADP's online and offline positioning in the burgeoning HR, benefits and payroll outsourcing market. She wrote the Internet strategy and launched a new web site for their National Acount Services division in record time.

  • Madeleine became an independent consultant in 2002. She currently leverages her expertise and extensive network of other professionals to provide strategic and cost-effective communications solutions to a diverse client-base.

Education

University of California, Berkeley
B.S. in Business Administration.
Emphases in marketing & finance