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Madeleine
is a seasoned marketing professional with 15 years experience. She
has worked with major corporations, such as ADP and PG&E. as well
as with smaller companies worldwide. She also loves to have fun, and enjoys
helping her clients grow their business.
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Key Qualifications
- 15 years experience in marketing communications, sales
and web/print production, particularly with B2B high-tech,
software and service industries.
- Solid strategic planning, project management and writing/editing
skills.
- Working knowledge of HTML, SEO, Dreamweaver, Illustrator,
Quark XPress, Photoshop and other applications for both
PC and Macintosh.
Professional Accomplishments
- Madeleine started her career in 1989 with PG&E as
an account representative, promoting energy-efficiency solutions to
small businesses and community organizations.
- In 1995, she became the Senior Marketing Communications
Specialist for the Electric Power Research Institute (EPRI), where she
streamlined the training program for EPRI's service programs and managed
communications to utility clients throughout the world.
- In 1997, Madeleine worked for Catalytica Energy Systems
as their Marketing Communications Manager to develop strategic messaging
and communications for a new technology for removing NOx (an environmental
pollutant) from gas turbine emissions.
- As the Marketing Programs Manager and Webmaster for ADP
in 1999, she focused her expertise on supporting both ADP's online and
offline positioning in the burgeoning HR, benefits and payroll outsourcing
market. She wrote the Internet strategy and launched a new web site
for their National Acount Services division in record time.
- Madeleine became an independent consultant in 2002. She
currently leverages her expertise and extensive network of other professionals
to provide strategic and cost-effective communications solutions to
a diverse client-base.
Education
University of California, Berkeley
B.S. in Business Administration.
Emphases in marketing & finance
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