Sample logos and identity systems, web sites, brochures/collateral, direct mail, advertising, articles, and trade show work presented for the following companies:

• AdvisorTeam
• Automatic Data Processing (ADP)
• California State Automobile Assn. (CSAA)
• Catalytica Energy Systems, Inc.
• Chenery Garden Assisted
Living
• The Electric Power Research Institute (EPRI)
• Housing Helpers of Las Vegas
• G & S Realty
• Mortgage Industry Consultants
• NextWave Broadband Services
• Wells Fargo
Logos and Identity Systems

Chenery Garden
Click for print materials or web site
Classy, clean and professional is what the client wanted for their stationery. It did this plus complement their web site as well.

Project Manager: Madeleine Xavier
Designer: Michael Gazzano (see portfolio)

JR Valerio Industries
Click here to see business card and letterhead

Project Manager: Madeleine Xavier
Designer: Michael Gazzano (see portfolio)
Web Sites
ADP National Account Services
www.nas.adp.com
Wrote strategy and led team to produce new design, automated lead system and content for this site in 2000. The site has since been re-designed, but much of the original content still exists.

Strategist, Proj. Mgr.: Madeleine Xavier
Designer: Temel

California Commuters Alliance
www.calcommuters.org
Developed a a web-based gathering place for auto commuters and other highway users to sound off to policy-makers, via simple to use e-mail forms, about the need to improve roads and highways in and around Northern California.

Designer: Michael Gazzano (see portfolio)
Housing Helpers of Las Vegas
www.housinghelpers-lv.com
Designed, wrote and produced this web site to help Housing Helpers' new office in Las Vegas, NV, generate leads for their services. Site leveraged look and feel of existing printed materials and includes a contact form that automatically sends leads to sales, while storing information in a database for tracking and future promotions.

Designer, Writer: Madeleine Xavier
Brochures and Collateral

ADP Benefits Brochure (PDF)
Assisted product manager in developing message platform. Wrote copy and managed design and production.

Project Manager, Writer: Madeleine Xavier
Designer: Temel

ADP Case Study (PDF)
Developed case study program and managed writing and production of 20 such stories with an outside public relations firm.

Project Manager: Madeleine Xavier
PR Agency: Blue Sky Communications
Co-Writer/Editor: Madeleine Xavier

Wells Fargo Brochure
click here for larger image
This design had to be stylish, yet inline with Wells Fargo’s traditional brand and look & feel.

Proj. Mgr.: Donna Sinigayan
Designer: Juan Zambrano

Direct Mail

 

AdvisorTeam New Product Intro Mailing
click here for larger image
AdvisorTeam wanted to physically package their online personality instrument into a pamphlet for sale to college bookstores nationwide. The MX team cost-effectively designed and helped write the main pamphlet, as well as the direct mail package. We then managed all print and mail house operations required to send out the package to over 1,200 college prospects.

Proj. Mgr.: Madeleine Xavier
Designer: M. Gazzano
(see portfolio)
Production/Layout: Kathryn Bader
(see portfolio)

Advertising
California State Automobile Assn. ad
Project managed creative development and ad placement for this ad, which focused on a new product/service offering from CSAA's new partner, Verizon.

Project Manager: Madeleine Xavier
Ad Agency: Suissa Miller
Mortgage Industry Consultants ad
Wrote copy, produced ad and negotiated placement for ad in Scotsman Guide. Ad complemented article that MX Communication Services also wrote for Mortgage Industry Consultant (see below).

Designer: Michael Gazzano (see portfolio)
Copywriter: Madeleine Xavier
Articles
Mortgage Industry Consultants (PDF) - Wrote this article for Mortgage Industry Consultants and negotiated placement with Scotsman Guide, a key industry trade publication. Article published February 2003.

Writer: Madeleine Xavier

Outword Magazine Article (PDF) - Wrote this article, titled "Online Dating Services - Making the Big Decision," for Outword Magazine. Dated February 13, 2003.

Writer: Madeleine Xavier
Tradeshows - Management and Materials
 

EPRI (no download available)
Produced these materials and directed all activities for EPRI's annual Technology Delivery Workshop, which was attended by the most number of members/clients to date.

Project Manager: Madeleine Xavier
 
 

 

 


Catalytica Energy Systems
- 4th IWCC Workshop
(no download)
Directed design and process for logo and direct mail campaign, including two brochures: "Call for Papers" and "Registration/Program". This campaign also worked in conjunction with an online web site for the event and offline tracking system, all of which were designed with a consistent identity that was inline with both IWCC and Catalytica corporate.

Project Manager: Madeleine Xavier