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Madeleine Xavier
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Acteva
- offers small businesses a no set-up, low cost way to accept payment online for any event -- non-profit, training seminars, etc.

 

 




ESSENTIAL BOOKS

Best books and software that I've used myself to learn how to design, produce and market my web site and business. I've organized them as follows:

Before You Start- use these books to set-up a plan and organize your content...all of this will save you huge amounts of time in the long run. You might also want to review my section on "Define Your Site's Purpose and Content".

cover Building a Web Site for Dummies - offers a high-level look at site design, navigation and content planning and other essential topics. While some HTML basics are covered, I would get a separate book on this. The nice thing is that it includes trial versions of graphics design and web site editing applications, such as Dreamweaver.

cover Planning Your Internet Marketing Strategy- step-by-step on how to construct a web sit e with primarily e-commerce and sales objectives.

 


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About Web Editing - to customize your web site, beyond what a freebie site builder will do.

cover Dreamweaver 4 for Dummies - a great book for beginners who want the basics. Book also includes CD with 30-day free trial versions of Dreamweaver, Photoshop, Illustrator and other tools.

Software: Dreamweaver 4(PC), Dreamweaver 4(Mac)

coverFrontPage(r) 2002: A Beginner's Guide - the best guide according to several web developers. However, I have to admit that I don't use FrontPage nor GoLive (Mac alternative); Dreamweaver is my choice.

Software: Microsoft FrontPage 2002

cover HTML 4 for the World Wide Web: Visual...- by Elizabeth Castro, a great author from the San Francisco Bay Area. Easy and brief descriptions, aided by pictures of where the code goes and how it looks, makes this book a great tutorial on HTML even for more advanced webmasters.


cover The Complete Idiot's Guide to Adobe
Photoshop 6
- written by Robert Stanley, a self-taught artist. Photoshop is a powerful application for designing most all of the graphics you'll need for your website. However, it can be intimidating. This book focuses on the fundamentals that beginner's will need to get started easily.

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Promoting Your Site - after you've launched your site, these books will help you figure out how to get people to come to your site. You might also want to review my section on Promoting Your Site for FREE.

cover Maximize Web Site Traffic- how to leverage the major search engines, using the proper title and keyword meta tags.



 

cover Permission-based E-Mail Marketing - Explore additional ways to drive traffic to your site, using email marketing -- a powerful yet not well known channel of communication.



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